UK / Europe Privacy Notice

 

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Austco Marketing & Services (UK) Privacy Notice

This information has been produced to help you understand everything you need to know about the way Austco Marketing & Services (UK) collects, uses, and shares personal data, what your legal rights are and how to exercise them.

We hope you’ll take some time to read this document; we’ve tried to keep it all as simple as possible and to avoid jargon, and we’ll make our best efforts to keep you informed if there are any changes to the way we process your personal data in the future.

Austco Marketing & Services (UK) takes its responsibility for protecting your data very seriously and we do advise you get to know our practices. If there’s anything here you don’t understand, or if you want to ask any questions, please feel free to contact us.

Who is the Data Controller?

We are Austco Marketing & Services (UK).

Registered Address: Unit 6 West Court, Buntsford Park Road, Bromsgrove, Worcestershire, B60 3DX

Registration Number: 03933536

In this document Austco Marketing & Services (UK) may be referred to as “we”, “us”, or “our”.

What Kinds of Personal Data does Austco Marketing & Services (UK) Process?

We collect personal data for various purposes; with that in mind we have created a list of the types of personal data that we may collect, either directly from yourself or from other sources, in order to achieve those purposes.

Types of People:

Categories of Data:

Employees

Name, address, DOB, telephone, email address, usernames, work experience, education history, national insurance number, passport details, driver’s licence information which may include details of driving offenses, vehicle registration details, bank details, gender, pension ID, Insurance ID, tax information, work visa documents, national identification documents, criminal background checks, military history, details, children’s information, job title, NOK details

Customers

Name, email, contact number, employment, title

Suppliers

Name, email, contact number, employment, title

Contractors

Name, email, contact number, employment, title, home address,

Job applicants

Name, Address, email, contact number, CV details

 

Special Category Personal Data

Personal data that is considered sensitive in nature are given special consideration in when they may be processed.

We may process the following types of special category personal data, under the included lawful basis.

Data Category:

Relating To:

Lawful Basis:

Data concerning health information

Members of staff

Provision of health or social care

 

Lawful Basis Explained:

Provision of health and social care

It is necessary for the purposes of preventive or occupational medicine, or for the provision of health or social care or management of healthcare systems and services.

 

What are the reasons Austco Marketing & Services (UK) collects Personal Data?

Legal Obligations

We use personal data firstly to fulfil any contractual obligations that exist between us and yourself. Where we request personal data be provided to enter into, or meet the terms of any such contract, you will be required to provide the relevant personal data or we will not be able to deliver the goods or services you want. In such cases the lawful basis of us processing the personal data is that it is necessary for the performance of a contract.

We are required by law to process personal data for purposes relating to our legal obligations, these include:

  • To provide for our financial commitments, or to relevant financial authorities.
  • To comply with regulatory requirements and any self-regulatory schemes.
  • To carry out required business operations and due diligence.
  • To cooperate with relevant authorities for reporting criminal activity, or to detect and prevent fraud.
  • To investigate any insurance claims, claims of any kind of harassment or of discrimination, or any other claim whereby the organisation may have to defend itself.

 

Legitimate Interests

We may process personal data for any of the following purposes, which are considered to be within our legitimate business interests:

  • To provide goods and services where it has been requested.
  • To inform people of other goods and services we provide or offers that may be of interest.
  • To send information to people who have asked to be kept informed.
  • To improve the quality of services offered and to better understand customers’ needs by requesting feedback or reviews of the services provided, or by sending survey forms.
  •   To send notifications of any changes to the goods and/or services provided that may affect people.
  • To understand the scale of our customer base; for statistical analysis and market research.
  • To recognise when people re-engage with us.
  • To allow us to support and maintain our products in active service.
  • To provide reference information to third party organisations when necessary.
  • To improve our website so content is delivered more efficiently.
  • To enhance the security measures in place that protect data we are responsible for.
  • To protect our assets.
  • To provide for and manage members of staff within the organisation
  • Auditing purposes

 

Where does Austco Marketing & Services (UK) Obtain Personal Data from?

We collect personal data directly in various ways. This could include when you complete an online form, or if you provide the data directly to a representative of Austco Marketing & Services (UK).

Where it is necessary for us to achieve our business objectives, we may collect personal data from publicly accessible sources such as:

  • Linkedin, Defence Contract International, Apollo

 

We may also gather personal data by any of the following methods:

  • By systems that gather data automatically from your computer equipment when visiting our online platforms.
  • From third-party organisations, provided for future marketing purposes.

 

Who does Austco Marketing & Services (UK) Share Personal Data with?

To achieve the above stated purposes for which we process your personal data, we may have to share information with certain third-party organisations. This may include where we are legally required to do so, or where it is strictly necessary in order to deliver a particular product or service.

We will make all reasonable efforts to ensure any third-party with whom we whare personal data is compliant with data protection law.

The kinds of third-parties we may share your information with include:

  • Members of a group of companies to which we belong.
  • Businesses that are part of a single entity that trade under different names, to which we belong.
  • Organisations where it is necessary to provide goods and services or to achieve our business purposes.
  • Government institutions or authorities
  • Sharing information from DBS checks

 

Where will Austco Marketing & Services (UK) Store your Personal Data?

As a part of our standard business practices, we may transfer your personal data to organisations based in countries that have not been granted an adequacy decision under the General Data Protection Regulation.

Country:

Purpose:

Australia

Quick book/Payroll reports

America

Quick Books/Payroll Reports

 

How Long will Austco Marketing & Services (UK) Keep your Personal Data?

We will keep your personal data only for as long as required to achieve the purposes for which it is gathered.

The following criteria determine the period for which we retain personal data:

  • Until we are no longer required to do so to comply with regulatory requirements or financial obligations.
  • Until we are no longer required to do so by any law we are subject to.
  • Until all purposes for which the data was originally gathered have become irrelevant or obsolete.
  • Until the goods and/or services we have provided are no longer in active use.
  • Until it is requested that we no longer process the data and that it is erased.

 

Your Rights, Our Responsibility

The Right of Access

This grants you the right to confirm whether or not your personal data is being processed, and to be provided with relevant details of what those processing operations are and what personal data of yours is being processed.

If you would like access to the personal data we have about you, we ask that you contact us using the details below.

The Right to Rectification

This one is fairly straight forward; if you notice that the data we have about you is inaccurate or incomplete, you may request we rectify the mistake. We will make every effort to respond to requests of this type immediately.

The Right to Erasure

Otherwise known as the ‘right to be forgotten’, this given you the right to request your personal data be deleted.

This is not an absolute right; if you were to request that we erase your personal data, we would erase as much of that data as we could but may have to retain some information if it is necessary.

Were we have received a request for personal data to be erased, if it is necessary for us to retain some of that information we shall ensure that the remaining data is used only when and where it is absolutely necessary.

The Right to Objection

The right to object is a basic freedom all democracies enjoy. If you wish to object to the way we use, or have used, your personal data you may do so freely.

The Right to Complain

We will always try to maintain the highest standards and encourage the confidence our customers have in us as an organisation. To achieve this, we request that any complaints be first brought to our attention so we can properly investigate matters. If you would like to complain about Austco Marketing & Services (UK) to a regulatory body, you may do so by contacting your local data protection supervisory authority.

Austco Marketing & Services (UK) Contact Details

Austco Ltd
Unit 6 West Court, Buntsford Park Road, Bromsgrove, Worcestershire, B60 3DX
01527 877778
Info.uk@Austco.com

The Austco Marketing Services (UK) Data Protection Officer

Ametros Group Ltd
Fourth Floor,

Broadway House,

32-35 Broadstreet

Hereford

HR4 9AR

dpo@ametrosgroup.com
www.ametrosgroup.com

The Austco Marketing Services (UK) EU Representative

Ametros Ltd
Coliemore House,

Coliemore Road,

Dalkey,

Co Dublin
Ireland
gdpr@ametrosgroup.com
www.ametrosgroup.com

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IHC – Integrated Bedside Technology

One of the Intelligent Hospital Capabilities is Integrated Bedside Technology, and we can provide this by use of our Application Station, which is a touchscreen device that can be mounted on an articulated arm.

The device can have a number of separate screens / tabs for varied use, and one of those optional screens is the Workflow Screen. The workflow screen can have multiple tabs for different types of application use. Typically some tabs would be used for notifying staff of a requirement (nurse needed, food or drink required, or an issue in the room), but the programmable buttons can be used for a variety of use cases. 

One of the other available tabs can be used for Staff to access electronic patient records by connection to the EPR system.

Integration with Smart Building Systems – this can allow control of such things as lighting, window blinds and other devices connected to the BMS so giving them greater control at the touch of a virtual button.  Again this can avoid unnecessary call to a nurse for them to carry out such tasks, allowing nurses to carry out clinical tasks instead.

Patient information screen – If the Patient Boards are not to be deployed, there is still the option to have information from the EPR system displayed on the Application Station. This can help patients see information about their care which helps reduce the anxiety of what is going to happen and when.

The device also has built-in audio for voice communication, and shortcuts buttons can be created for the most commonly required numbers. 

As it is an android device, TV remote Control Software can be installed, and therefore it can be used to control suitable TVs without the need for a separate remote control. It can also be used to access the internet.

 

 

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IHCs – Clinical Communication & Collaboration

Tacera is a Clinical Communication system. Its industry standard IP network architecture with open API for integrations, enmeshes with the hospital data infrastructure to leverage a fully integrated platform across the entire hospital.

Tacera includes various modules including IP Nurse Call with VOIP speech facility, Workflow, RTLS, Mobile Communication, Digital Signage and Enterprise Reporting. It has an open API to integrate with patient flow, scheduling, EPR systems, orchestration applications; telephony platforms; fire and building systems; staff duress; smart beds, pumps and telemetry equipment; asset tracking and IOT devices.  Smartphone and tablet capability is by means of native iOS and Android apps.

Tacera is an adaptable and scalable solution delivering significant benefits  including:

  • Providing the right information to the right person in the right place at the right time e.g. context rich information including up-to-date patient data.

  •   Patient Safety and Quality – Patients can send alerts and requests directly to individual, department or clinical team using Touchpoints, Mobile devices or from their pendant handset.
  •  Patient Flow – Use of the workflow system provides faster patient admissions, treatment, transfer and discharge, as well as allowing staff to focus on care rather than spending time on the phone waiting for answers from portering, housekeeping, and pharmacy.

  • Team productivity/Collaboration – Increasing staff productivity through collaboration using workflow or IP voice communication.
  •  Patient Activation and Experience – Nurses can speak to patients before walking to them and can receive specific requests for drinks etc., directly to their handsets. 

  • Patient experience – Patients feel more engaged through use of the system, and get more prompt responses from staff.
  • Staffing and Experience – Detailed, context-rich, and up-to-date patient data and statuses are always available to nurses via integration with the EMR / EPR system and displayed at the bedside and / or outside the room. Clearer information and less time spent on phones waiting for someone to answer also contributes positively to staff wellbeing. Resolving alarm fatigue for staff.

  • Reducing cost –  Reduced staff costs as the need for additional staff for single-occupancy rooms is mitigated by the use of this communication platform.
  • Continuous Improvement – Using Tacera can improve the punctuality and quality of clinical decision-making, resulting in better outcomes.

Austco Tacera CC&C solutions are installed in hospitals throughout the UK and in over 50 countries around the world.  

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Intelligent Hospital Capabilities (IHCs) – Digital Signage

As part of our Tacera system, we have a number of options for digital signage.

Large Screen Display Driver – This is a device that connects via HDMI to any standard TV (1080p or above) to display Scrolling images (such as notices, banners, posters etc) and videos, but upon the activation of an alarm or notification it becomes an annunciator. The screen switches back to its previous screen when the alarm notification is cleared.

Corridor Display – These customisable displays can be used to help with digital wayfinding by displaying the name of the area / ward, but turn into an annunciator upon activation of an alarm / notification.

The benefits of these displays includes Improved wayfinding – this will help staff (particularly new or agency staff) to understand where they are when navigating multiple corridors. This will also help the general public for the same reasons. From a staff point of view this can help improve efficiency.

 

Room information Screen / application station – This customisable display can be used for a number of uses including room / patient information. The information displayed here is entirely customisable and would typically be located outside a patient room. Information can be pulled from other systems such as EMR / EPR systems but also ADT systems.

Patient Board – This screen would typically be located at the bedside in place of the white board. It can be customised to provide whatever information needed from either the Tacera system or connected systems (such as EMR / EPR). The information can be for staff use but also for patient use keeping them informed of what is happening with their care.

 

Census Board – This is typically found at the nurse base and gives an overview of information about patients in a given area / ward. Information can be pulled from EMR / EPR, Bed Management, ADT systems etc as well as showing information from the Tacera system.

 

The benefits of various digital information screens include:

  • Improved staff efficiency – Having patient information readily to hand will help clinical staff to identify the patient, understand information about their care to date and planned, but also cut down on the need to log into the EMR / EPR system each time they want some of this information. It also avoids the need to write information on a whiteboard, as this would be pulled from EMR / EPR directly. Utilising the room information screen outside a room will also improve efficiency as there would be no need to enter a room just to understand who is in it.
  • Improved patient care – Having information directly to hand about the patient and their care plan, helps to keep staff informed so the right care is delivered at the right time. Notifications can be also generated based on timers to assist with regular tasks to ensure they happen in a timely fashion.
  • Improved staff wellbeing – Information displayed on the Room Information Screen outside the room about the patient’s state (e.g COVID patient) could help to take necessary precautions before entering the room. Also having information to hand at the Patient Board next to the bed would avoid the need to log into a COW to gather information about the patient and their care.
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Austco Exhibiting at Healthcare Estates 2025

Austco will be exhibiting at Healthcare Estates 2025 on 21st and 22nd October at Booth H13.

This year we will be covering a number of subjects and in particular looking at benefits for various clients. Below we cover of some of these benefits.

Prevention is better than Cure

In the online world we live in today, many clients have concerns over Cyber Security, and particularly when adding new systems to their networks. With SMA from Austco, our software is regularly updated to combat cyber threats, so providing confidence to IT teams that our systems are safe to deploy, and will always be reviewed to account for the latest cyber threats.

Digital Transformation of Clinical Workflows in Hospitals

Until recently, nurse call was a simple button to summon help in the event of patient distress, no better than a fire alarm. But with the advent of IP technology, nurse call has evolved from simple build­ing system to IT data system, a true healthcare communications platform with capabilities well beyond buttons and lights. Because nurse call touches other clin­ical data systems, it is in a unique position to leverage communica­tion workflows.

Digital Transformation of Clinical Workflow

Nurse call has come a long way from a “call bell” system.  Today it’s communications plus situational awareness.  Care communications platforms now bring context-dependent information to touchscreens and other displays including mobile devices.  Digitising workflows is not rocket science, or perhaps more aptly brain surgery, we’re talking about using technology to do the work of raising calls and alerts, communicating with all relevant departments, making data visible that was previously hidden elsewhere in applications.  Where well-planned and implemented, care communication workflows effectively resolve technology and organisational silos, drive direct communications and silent annunciations, identify bottlenecks and combat alarm fatigue.  Giving nurses more time to care, giving patients better experiences.

The above excerpt is taken from Austco’s White Paper Digital Transformation of Clinical Workflows in Hospitals https://www.austco.com/white-paper-digital-transformation-of-clinical-workflows-in-hospitals/

Digital Transformation of other Workflows

We don’t have to stop at reviewing and digitising workflows for Clinical staff, we can utilise the systems in place to work for operational teams too. Because Austco’s Workflow feature is so flexible, it can be programmed to deal with a wide variety of workflows for varying departments utilising digital end points and / or integrations to provide inputs or outputs. At Healthcare Estates this year we will be showing some examples of how this can work, but will also be looking to take on new examples from visitor’s feedback.

Better Visibility

In the busy world of Acute Hospitals, it is important to be able to clearly see when a notification, call or ultimately an emergency is active, and where the source of that call is. Austco’s latest screens are LCD and are therefore clear, and can show more information that the traditional displays. They can also be customised to show location information when calls are not active.  Specific call types can be programmed to clearly show different types of calls, and notifications.

This year at Healthcare Estates, we will be showing something very different to compliment the clarity of screens and use of follow-the-lights, in order to make it even more clear that a certain call type is active (especially Emergency or Cardiac). Come along to our stand to see this in action.

Joined Up Systems

With more and more data being held in disperse systems, it can be very useful to link systems together, both to avoid duplication of input, but also to bring greater benefit. At Austco we have been integrating with other systems for many years, and at our stand this year we will be able to demonstrate some examples of integrations that can benefit Hospital staff.

To see our innovations in action, come and visit Booth H13. To register for the event click here

To have a pre-booked demonstration at the event, please click here and choose “System Demonstration at Healthcare Estates” to then see the available slots.

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White Paper – Digital Transformation of Clinical Workflows in Hospitals

Our team have worked hard to put together a White Paper on Digital Transformation of Clinical Workflows in Hospitals. Please click on the link below to review the full document.

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Austco at European Healthcare Design 2025

Austco attended and presented at European Healthcare Design 2025 this week at the Royal College of Physicians in London.

We presented on the 2nd day amidst other presentations around Digitisation, Workflow and Technology. We were joined by other great presenters from around the globe which made for a very interesting and thought-provoking few days.

Kevin Higgins and Peter Ball presented for us on “Digital Transformation of Clinical Workflow in Hospitals” While it was a little “Jeeves and Wooster” at times, it was certainly entertaining and seemed to grab the attention of the audience.

Transforming workflows through the use of digital technology can certainly help bring efficiencies, but can also help to improve patient care and improve the wellbeing of staff. We are getting more and more interest in this area and continue to introduce new and improved features around digital workflow. @Kevin Higgins finished off the session by giving a brief glimpse into the future and what technologies are likely to be coming along to help in this area. Some of these will be here sooner than some may think!”

 

 

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Austco invited to European Healthcare Design Panel Debate

We were delighted and privileged to be invited to attend the European Healthcare Design Panel Debate in London last night. We enjoyed listening to some inspirational speakers, and there were some very interesting points raised around the UK health system, and potential solutions to problems, and certainly food for thought.  Our technology will be able to help to deal with some of the issues and we are looking forward to presenting at the EHD event in June.

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Nurse Call With Built-In RTLS

Austco’s 4th generation Tacera hardware, when deployed throughout a building, creates a network of sensors. Staff, and residents or patients carry a small, battery-powered badge that automatically interacts with these sensors to report their location. These badges are rechargeable.  With each interaction of badge and sensor, data is sent to the RTLS server, and Tacera records the badge location and time. Having RTLS built-in to Tacera avoids the cost of additional 3rd party hardware. This gives several other advantages too:

Mobile Duress

Ideal for staff safety in Emergency Departments and throughout hospital wards. The badges have programmable buttons, and users can use them to call for help, wherever they are within the facility. When pressed, the location displayed in the nurse call system will be that badge’s current location and the type of alarm programmed for that button. With the two-button badge, the second button can either be programmed to cancel the alarm raised by the first button, or to raise a different type of alarm.

Reporting

All location and button press data is stored for reporting, including who the badge was assigned to, room visits, response times, and time spent in rooms. With this information, healthcare organisations can access complete audit reports, better monitor how care is delivered, and identify opportunities to improve.

Automatic Staff Presence

With dual-technology RTLS, the badges and call points interact wirelessly to record a presence event in a location. Staff no longer need to press a physical presence button and staff presence is displayed on workstations, mobile devices, and other interfaces within the system. The presence events can optionally initiate other processes, and all events are logged for reporting.

Automated Workflow

Many processes can be initiated with auto-presence and below is a small selection of examples:

  • Send messages
  • Place audio calls
  • Automatically log completed rounds
  • Move a bed workflow from current stage to the next and send a message to the staff responsible for the next stage
  • Mute the sounders
  • Display role-specific content on in-room screens and / or mobile devices

The product is constantly being developed to add to these features wherever we can provide additional benefit to our customers.

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Austco visiting Malta

Austco representatives were in Malta recently to support our local Partner Tektraco.   We enjoyed meeting our customers at several healthcare sites and organisations where we gave presentations and demonstrations of our latest Tacera IP Nurse Call and System.  Our meetings went very well and comments like “this is far more than just a Nurse Call System” were great to hear! 

Workflow, Mobile and RTLS were particular features that resonated well and we are looking forward to talking to our customers more about these solutions.

This was just one of a series of ongoing visits to support each of our Partners across Europe, meeting customers to learn about the challenges they face in managing their hospitals and to explain what our systems can do to help them

We would like to thank Tektraco for their kind hospitality during our visit and also for arranging the presentations.

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